Brand Experience
Brand Experience
For consumers who have the contact with the brand, InsightWorks can map the interaction process on different touchpoints, collect consumers' feedback and evaluations,
provide data and insights for enterprises to formulate the brand strategies for healthy brand development.
Efficient data acquisition. Intelligent recognition of brand logo, voice, subtitles and other key information in video.
Collect consumers’ feedback in the aspects of brand awareness, use, re-purchase, recommendation and brand image. Track brand health in full scale and deeply understand the advantages and disadvantages of the brand.
Evaluate the effectiveness of marketing activities and advertising, deeply analyze the consumers' awareness and evaluation of marketing activities / advertising, the source of awareness and the impact on the brand, so as to provide insights for the optimization of marketing activities / advertising in future.
Case study of Brand Experience
Comprehensive and multi-scene brand experience management practice
MobileQuest - Digital media planning
An international high-end skincare brand
In order to optimize digital media planning, the client needs to understand the role and importance of different digital media in the purchase of high-end skincare. At the same time, the client needs to understand what kind of content is more attractive to the targeted consumers and how the brand needs to differentiate itself across different digital media channels.
Research plan
MobileQuest:
Analyze within and across APP usage behavior in the past 2 months
Target respondents:
Tier 1-3 cities
Females aged 18-45
Those who have purchased high-end skincare products in P3M
SocialQuest - Digital campaign evaluation
A famous personal care brand
With the development of internet, the proportion of online marketing spending is increasing rapidly. Therefore, the client wants to comprehensively evaluate its online marketing activities and accumulate learnings for future improvement.
Research plan
SocialQuest：
Monthly, evaluate the effectiveness of online marketing activities.
IW Brand Health Track - Full-scale brand health tracking
A famous chain restaurant brand
Grilled fish has become one of the most popular types of food in the market. Facing the increasingly complex and fierce competition, the client wants to continuously conduct brand research so as to fully understand consumers’ needs for grilled fish in different cities and make corresponding planning.
Research plan
Online quantitative research: n = 1000+：
n=1000+
Target respondents:
10 major cities where client exist，Male and female consumers aged 18-45
Those who have consumed in grilled fish restaurant in P3M
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A digital brand KPI tracking tool to measure brand initiation and reaction online platforms in China that offers an actionable assessment of brand status within the dynamic social context.