Product Experience
Product Experience
InsightWorks integrates consumers' opinions into the whole product innovation process, from market understanding, concept testing, to product pricing and packaging development.
It collects consumers' feedback through multiple data sources to help enterprises develop and improve products.
Focus on analyze consumers' feedback on product quality and safety from e-commerce reviews, social media, hotline service and other information sources. Timely monitor public opinion on product quality and safety.
Understand category users’ purchase habits, usage behaviors, purchase drivers as well as their feedback of the existing products/ brands, help client to fully understand the market.
Segment category users based on their demo/needs/behavior/attitude, help client to profile different user segments and identify target segments for formulating the brand and product strategy.
One-stop innovation testing platform, to meet the needs of testing different stimulus in the process of product innovation. Provide single index for decision making with detailed KPI diagnostics support.
Using different pricing tools, such as PSM, Gabor Granger, etc to help clients to optimize the product price.
Conjoint analysis to capture the optimized product feature combination, which helps the client to improve the product success rate.
The role-based online discussion group can realize the efficient interaction between brand and consumers, obtain user feedback in real time and realize in-depth insight.
Case study of Product Experience
Comprehensive and multi-scene product experience management practice
SocialCompass： Leverage social media data for innovation
A famous coffee chain store
In recent years, with the rapid development of coffee market, there are more and more new brands. In order to maintain the leading position in the market, the client needs to identify the emerging trends of coffee consumption and keep innovation.
Research plan
SocialCompass:
Analyze the discussion about coffee on websites / apps
such as Weibo, The Red, Dianping in the past year.
IW Segmentation: Research on consumer segmentation
A famous international cosmetic company
In recent years, the sales of male skin care products have been rising rapidly. In order to seize the market, the clients wants to deeply understand the skin care needs of male consumers, develop different products and different communication strategies for different needs groups.
Research plan
Online quantitative research ： n=1000+
n=1000+
Target respondents：
Tier 1-4 cities
Male consumers aged 15-49
IW Innovation Test： New intelligent test platform
A famous cosmetics brand
With the evolving of the market and consumers, the client wants to reposition its brand image to be closer to and more attractive to the younger generation. One of the changes is it needs to change the brand slogan to make it more resonate with today’s young consumers.
Research plan
Online quantitative research : n=300
n=300
Target respondents ：
Tier 1-3 cities
Female consumers aged 18-35
Those who are aware of the brand
IW Pricing Test: Research on pricing strategy
A famous pizza chain store
The clients’ stores are mainly opened in the tier 1-2 cities. To further develop, the client wants to open more stores in the tier 3-4 cities. Therefore, the client needs to understand through this survey:-Is current price a barrier for consumers in tier 3-4 cities-If so, how to price its product to maximize the profits?
- Does the current product pricing create barriers for consumers in tier 3-4 cities?
- If yes, how can products be priced to maximize profits？
Research plan
Online quantitative research : n=300
n=300
Target respondents ：
4 tier 3-4 cities
Male and females aged 20-40
Those who have eaten in at least one of the 3 pizza chains store in P3M
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