Experience in industry
As an expert with 15 years of market research experience, we have accumulated rich industry experience
mainly in FMCG, mother and baby, home appliances, 3C, Internet, automobile and other fields.
FMCG research program
Body care is becoming more and more important to consumers. The existing body care brands and products are uneven, and consumers have different needs. Understanding consumers' attitudes towards body care products is a key factor in capturing this market.
A well-known German personal care brand commissioned InsightWorks to conduct a survey on the consumer population. On the one hand, it aims to understand the characteristics of consumer groups of different body care categories, including the demographic characteristics, lifestyle and life attitude of consumers. On the other hand, they want to explore the possibility of cross-selling categories to achieve precision marketing.
Body care is becoming more and more important to consumers. The existing body care brands and products are uneven, and consumers have different needs. Understanding consumers' attitudes towards body care products is a key factor in capturing this market.
Household appliance product research program
We analyzed the notes and comments on air conditioning on RED to understand whether the existing products meet the real needs of users. Through analyzing the problems existing in the existing products and solving measures, the real demanders with no sense of wind can be deeply excavated to help product innovation.
A well-known domestic household appliance brand commissioned InsightWorks to conduct consumer research to understand the consumer demand and target users in the dimension of air conditioning sensation.
3C research program
A well-known domestic mobile phone brand has strong production capacity, but the brand is relatively weak. In recent years, with the overcapacity of mobile phone production, the competition is more intense. The brand commissioned InsightWorks to do consumer research, in order to understand the current positioning of its mobile phone brand in the domestic market, increase investment in the development of its own brand, and enhance the value of the brand.
With 300 million members of JD panel, we launched questionnaires according to user tags and collected more than 800 valid questionnaires in 15 days. The final research report shows that although the customer's mobile phone brand awareness is not high, consumers who have bought the brand are very satisfied. According to the research results, the brand increased its advertising on e-commerce platform and social media, gradually opened its popularity and gained good profits.
